SERPentity is a UK AI automation agency that helps businesses save hours every week, respond to every enquiry instantly and turn more leads into customers. We design, build and manage practical AI automations, from AI receptionists and chatbots to custom AI agents and connected workflows, that take repetitive work off your plate.
As an AI automation agency, our job is simple: find the tasks that eat up your team's time, then use AI to handle them faster, more consistently and around the clock. That might mean answering calls you'd otherwise miss, replying to website enquiries in seconds, updating your CRM automatically or producing reports without anyone lifting a finger.
We work with business owners, not people looking to start their own AI agency. You don't need any technical knowledge. We explain what's possible in plain English, recommend the automations that will make the biggest difference, then build, test and support them for you.
Artificial intelligence automation isn't about replacing your people. It's about freeing them from repetitive admin so they can focus on the work that actually grows your business: serving customers, closing sales and delivering great results.
Never miss another call. An AI receptionist answers your phone 24/7, handles common questions, qualifies callers, takes details and books appointments straight into your calendar. It's ideal for trades, clinics and service businesses that lose work when they can't get to the phone.
Turn website visitors into enquiries, even at 2am. A trained AI assistant answers questions about your services, prices and availability using your own information, captures contact details and hands warm leads to your team.
Speed wins sales. We automate instant replies to new enquiries, lead qualification, follow-up sequences, appointment booking and CRM updates, so every lead gets a fast, personal response and nothing is forgotten.
Connect the tools you already use and remove the manual steps between them. From quote requests and invoices to onboarding, job sheets and document handling, we build workflows that move information automatically and accurately.
For more complex tasks, we develop custom AI agents that can research, summarise, draft, classify and take action across your systems, with clear rules and human checks built in. Custom AI agents suit businesses with specific, repeatable processes that off-the-shelf tools can't handle.
Automate review requests, content workflows, social scheduling and performance reporting. Get clear marketing reports delivered automatically, and spend your time acting on the numbers instead of compiling them.
Every business is different, but these are the kinds of automations we build. They're examples of what's possible, and your free audit will identify the right ones for you.
Trades and home services
Problem: Missed calls while on a job
Automation: AI receptionist answers, qualifies the job, books a visit and texts the details
Clinics and therapists
Problem: Time spent on bookings and reminders
Automation: Automated booking, confirmations, reminders and rebooking prompts
Ecommerce stores
Problem: Repetitive customer questions and admin
Automation: AI assistant handles order and product queries; automated review requests and product descriptions
Professional services
Problem: Slow enquiry handling and document admin
Automation: Instant enquiry replies, document intake, summaries and CRM updates
Care providers
Problem: Families needing answers quickly
Automation: Website assistant answers common questions and routes enquiries to the right person
Agencies and marketing teams
Problem: Hours spent on reporting
Automation: Automated data collection and client-ready reports
Most AI automation agencies only automate. We also help businesses win the leads in the first place, through SEO, Google Ads and high-converting websites.
That means we look at your whole customer journey, from the moment someone searches on Google to the moment they become a customer. Your website captures the enquiry, your AI assistant responds instantly, your follow-up runs automatically and your reporting shows exactly what's working. It's one joined-up system, built by one team.
More leads
from search and ads
Faster responses
that win more of those leads
Less admin
for your team
Clear reporting
on what's driving results
We learn how your business runs, where time is being lost and where leads are slipping away. You'll get a clear list of automation opportunities, ranked by impact.
We map out exactly how each automation will work, what it connects to and where a human stays in control. You approve everything before we build.
We build your automations, test them thoroughly with real scenarios and refine them until they work reliably.
We launch, show your team how everything works and keep monitoring and improving performance over time.
We choose the right tools for your business, not the other way round, and we'll always work with the software you already use wherever possible. Typical platforms include:
Automation platforms
n8n, Zapier and Make
AI models
OpenAI (ChatGPT) and Anthropic (Claude)
CRMs
HubSpot and other popular CRMs
Business tools
Google Workspace, Microsoft 365, calendars and booking systems
Websites and ecommerce
WordPress, Shopify and custom-built sites
Communication
Email, SMS, phone and website chat
Every business needs something slightly different, so we don't sell one-size-fits-all packages. After your free audit, you'll receive a clear, fixed quote with no surprises.
Our AI automation pricing is usually structured in one of three ways:
One-off project fee
Best for: A single automation or workflow, built and handed over
Setup fee plus monthly retainer
Best for: Ongoing automations that need hosting, monitoring and improvement
Phased roll-out
Best for: Starting with one high-impact automation, then expanding as results come in
What affects the cost:
Most businesses start with one or two automations that deliver quick, measurable wins, then build from there.
AI should make your business better, not riskier. Every automation we build follows clear principles:
UK GDPR in mind
We design automations around data protection, handle personal data carefully and only use what's needed.
Human in the loop
Important decisions and sensitive conversations are passed to your team.
Your brand, your rules
AI assistants are trained on your information and follow your tone and policies.
Transparency
Customers can always reach a real person when they need to.
Reliability
We test thoroughly, monitor performance and fix issues quickly.
We focus on automations that save real time and win real business, not flashy experiments.
No jargon. We explain what we're building, why and how it will help, in language that makes sense.
You work directly with Martin and the team, from the first conversation to launch and beyond.
AI automation, SEO, Google Ads and web design under one roof, so everything works together.
Based in Sheffield and working with businesses across the UK, remotely or in person.
We don't build and disappear. We monitor, maintain and improve your automations over time.
“These guys have done an amazing job on my website. The presentation is professional, easy to navigate around. Very user friendly. Fast to load. My customers easily can see our opening times, menus, What's on, etc.. As most of my customers use their mobile, they've told me how user friendly it's been. Since it's launch, we're ranking so much better on Google such as Best Beer Garden Sheffield. We've seen tremendous footfall come through the door which we believe is due to their hard work and support. Can't thank them enough. I will recommend these guys to anyone. Fast, friendly and really, really good at the SEO side of things. You definitely can't go wrong. 😊”
“The website built for Twelve Trees Care is smart, easy to navigate and quick to load, which really matters when families are looking for care services and need information fast. Martin and his team took the time to understand what we do and it shows. We're now much more visible on Google and getting enquiries through the site regularly. Professional, responsive and genuinely knowledgeable about SEO — wouldn't hesitate to recommend.”
“Excellent service from Martin. I contacted him to show me how to put blogs on my old site. He was happy to do this, but also indicated that the whole site was in need of a makeover. I did not feel pressured and Martin's rates were extremely reasonable. He showed me how, with an upgraded, modern website, changes could be quickly made in a fraction of the time. Martin knows all the best ways re SEO, and I have seen my rankings jump up accordingly. I have less time due to increased enquiries! Highly recommended.”
Book a free AI automation audit. We'll show you where AI can save you time and win you more customers, with no obligation and no jargon.
